iGSM Certification Training Outline

About GILL Media and our Partner Program

• Our History
• The Partner Program
• Partner Program Role in Growth Strategy
• iGSM Certification

Interaction with GILL Media

Business Checklist

• Steps to prepare your business

Technology

• Design, Web Sites, Landing Pages, Ecommerce
• What makes a good design
• Anatomy
• Design Structure and Flow
• Content Management Systems
• Search Engine Optimization
• SEO defined
• How search engines work
• Types and strategies
• Content and Copywriting
• Link Building
• Social Media
• Blogging
• Press Releases and Articles
• Viral Marketing
• Internet Marketing
• PPC
• Email Marketing
• Directories and Portals
• Advertising
• Hosting
• Domains
• Email
• Web Site
• Applications
• Product Portfolio
• Hosting Services
• Application Services
• Design Services
• Video Production
• SEO Services
• Internet Marketing
• SEO Guarantee
• Marketing your Business
• Research Tools
• Sales Tools
• Strategies
• Marketing Tools
• Quick Start
• Sales Training
• Goal Setting
• Consulting Sales Process
• Preparing Proposals
• Client Management
• Strategy and Research
• Analytics
• Monthly Reports
• The Extranet
• Navigating the Partner Portal
• Utilizing Tools and Material
• Your New Domain Site
• Functions of Site
• Setup
• Marketing
• Operations
• Submitting Orders
• Forms and Agreements
• Profits and Payments
• Interaction with Clients and Partners
• Behind the Scenes Implementation
• Project Management
• ClientCare
• Case Studies
• Other Profit Centers
• Action Plan